A refreshingly honest book about building a business the unconventional way. Derek Sivers shares 40 powerful lessons from his journey creating and selling CD Baby, proving that you don’t need to follow the traditional startup playbook to succeed.

Key Lessons:

  • Business doesn’t have to be complicated
  • You don’t need investors or a big plan to start
  • Doing what makes you happy is the best business strategy
  • Success doesn’t require rapid growth or world domination